Global betting content leader Sports Information Services (SIS) has broadened the reach of its high-quality eSoccer portfolio through a new partnership with bet365.
bet365 Gains Access to SIS eSoccer
Earlier this week, SIS announced that it will deliver its eSoccer portfolio to its long-term partner, leading betting and gaming operator bet365. This landmark collaboration will provide bet365 with SIS’s innovative eSoccer product, known for increasing revenue and customer engagement.
Under this new agreement, bet365 will access SIS’s complete suite of H2H Global Gaming League eSoccer matches. This addition is expected to enhance bet365’s offering, attract new customers, and retain existing ones by delivering exciting new betting opportunities.
Boosting Engagement and Growth
SIS’s eSoccer solution is designed to maximize operator engagement and margins, setting the stage for further growth for bet365. Paul Witten, Managing Director EMEA at SIS, expressed his excitement about the latest collaboration, stating, “We are thrilled to launch our eSoccer product as part of our long-term partnership with bet365. Customers love our fast-paced, competitive short-form action and the wide range of betting opportunities.”
Continued Expansion for SIS
This partnership with bet365 follows another significant deal SIS made recently in May with Bitville Gaming, expanding its presence in Africa. Additionally, earlier this year, SIS extended its agreement with Spain’s leading horse racing organization, Asociación de Hipodromos Españoles, to cover over 500 horse racing fixtures annually.
Through its partnership with bet365, SIS will help to extend the reach of its Competitive Gaming offering across all regulated markets where bet365 operates, delivering over 150,000 events for bet365’s customers. The H2H Global Gaming League from SIS is the only Competitive Gaming product that meets the Gold Standards set by the Esports Integrity Commission (ESIC), underscoring the product’s quality and the company’s commitment to safety and integrity.
