RubyPlay Ventures into US Online Casino Market for the First Time
RubyPlay has entered the US iGaming market, starting in New Jersey, with plans to expand to other regulated states. Currently, seven states allow online casino operations, and RubyPlay is optimistic about broadening its presence.
Among the games introduced to BetRivers players in New Jersey are popular titles like Gummy Giga Match, Immortal Ways Sweet Coin, and Go High Panda. These games have already earned positive feedback globally.
RubyPlay aims to leverage its partnership with RSI and BetRivers to gain entry into additional markets, including Michigan, West Virginia, Delaware, and Pennsylvania. While future collaborations with other operators are not yet confirmed, they are likely.
RubyPlay CPO Dr. Eyal Loz expressed enthusiasm for the partnership: “We are thrilled to collaborate with Rush Street Interactive to bring our games to the US through BetRivers. Entering this dynamic market is a significant step in our global expansion, beginning with New Jersey.”
Dr. Loz also highlighted the opportunity to deliver engaging gambling experiences to new players while enhancing BetRivers’ industry standing.
RSI and BetRivers Enthusiastic About RubyPlay's US Debut
RSI CEO Richard Schwartz shared excitement about introducing RubyPlay’s offerings on the BetRivers platform. He emphasized the mutual benefits of this partnership, anticipating a fruitful collaboration.
“This partnership with RubyPlay aligns perfectly with our commitment to innovation. We look forward to a successful relationship as they establish their presence in the US market,” Schwartz stated.
RubyPlay has been expanding internationally, launching with Eurobet in Italy and entering the Dutch market with 711.nl.